Franchise Lead - MAPS Beverages

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Overview

As the Franchise & Marketing Lead for PepsiCo MAPS Beverages, this role leads PepsiCo’s beverage agenda with responsibility for growing sales, share & profit of PepsiCo’s Beverage business in MAPS (Malaysia, Singapore & Pacific Islands). The role directly reports to the General Manager for PepsiCo PHILMAPS (Philippines, Malaysia & Singapore) and is a core member of the PepsiCo PHILMAPS leadership team. This role provides the incumbent a unique opportunity to have a significant impact on PepsiCo’s beverage business in Malaysia, Singapore & Pacific Islands. The ideal candidate for this position will be an established FMCG business leader, results driven, highly motivated, proven thought leader with excellent managerial skills and stamina, who also has the ability and potential to advance into senior leadership positions within PepsiCo.

Responsibilities

Strategic Leadership

• Lead the development strategic plan for MAPS Beverages
• Create a Marketing Strategic Plan based on consumer / market-place insights, right to succeed, field feedback and economics in alignment with General Manager, franchise teams and bottling partners
• Core Brand equity, profile / target and extension strategy, communication strategy
• Work closely with Category Team, R&D, SRA & local Marketing teams on any new product developments or launches ensuring on time, quality and products that meet local markets needs / compliance
• Consumer interaction strategy (grass‑roots, promotion, sponsorship, presence)

AOP Development

Commercial Execution

Business Review

Qualifications

Differentiating Competencies

About PepsiCo

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.

Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration : Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.

A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Join us. Dare for Better.

Location

Kuala Lumpur, Malaysia

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