GTM Manager

Overview

Join to apply for the GTM Manager role at The Access Group . We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.

Are you ready to take charge and lead the charge? We're on the hunt for a Go-to-Market Lead who’s as passionate about marketing as we are about helping SMEs and mid-sized businesses thrive in Australia. In this role, you’ll be the driving force behind our product and marketing strategies, making sure our solutions hit the market with a bang and our customers are engaged every step of the way. Think product marketer meets campaign manager, all in one. You will need to be strategic, analytical and able to get things done.

This isn’t just any marketing gig—this is your chance to own the full go-to-market process, from strategy to execution, and everything in between. You'll be working with a talented team, including content leaders, digital product owners, marketing executives, SDRs, and customer engagement specialists to make sure our value propositions are spot-on and our campaigns are a hit.

Responsibilities

• Create and roll out go-to-market strategies for new product launches, updates, and campaigns, ensuring alignment with big-picture goals.
• Collaborate with content leaders, digital product owners and customer marketers to ensure a seamless approach across marketing and product efforts.
• Lead from strategy through execution—analyze the market, refine value propositions, and drive plans that create competitive advantage and deliver results.
• Craft compelling product messaging for SME and mid-sized business customers.
• Work with content teams to create case studies, white papers, and sales tools.
• Partner with the sales team from day one to ensure alignment and set up for success.
• Lead continuous optimization through testing and data analysis; manage the marketing budget effectively.
• Directly lead a team of marketing executives and SDRs, providing guidance and fostering a collaborative environment.
• Lead cross-functional campaigns with product development, sales, content leaders, and digital product owners.
• Keep senior leadership updated on performance, market feedback, and strategic insights.
• Develop customer segmentation to personalise marketing and drive engagement, upsell and cross-sell programs.
• Champion the voice of the customer in planning and execution forums and implement feedback loops to refine strategies.

Qualifications

About The Access Group

The Access Group is one of the largest UK-headquartered business management software providers, empowering more than 160,000 small and mid-sized organisations across Europe, USA and APAC with cloud solutions and AI software experiences. Access employs approximately 8,500 people, focused on product innovation and customer service excellence.

We are committed to an inclusive environment where everyone can thrive. If you’re excited about this role, you might be the perfect fit for us. We believe in equality for all and the transformative power of diversity.

Love Work. Love Life. Be You.

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