Digital Marketing Executive

Digital Campaign Planning and Execution

• Design and implement online marketing campaigns aligned with business goals (e.g., user acquisition, engagement, brand awareness, and conversions).
• Oversee campaign operations, including concept creation, internal coordination (with design and IT teams), defining rules and workflows, and handling prize / resource logistics.
• Write campaign copy, promotional slogans, and guidance content.
• Monitor campaign performance post-launch and ensure seamless execution.

Marketing Support and Promotion

• Assist in creating campaign promotion strategies across websites, communities, social media, email, and other channels to drive traffic and visibility.

Data Management and Analysis

• Organize and manage campaign-related data for reporting and analysis.
• Prepare performance reports (e.g., ROI, user behavior insights), identify issues, and recommend optimizations.
• Use campaign data to inform future strategy.

User Feedback Collection

• Collect and organize user suggestions, opinions, and complaints related to campaigns.
• Share relevant feedback with internal teams for optimization.

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Education and Experience

• Bachelor's degree or above in Marketing, E-Commerce, Information Management, or related disciplines (or equivalent qualifications commonly offered in Malaysian universities).
• Minimum 1 year of experience in online campaign planning, digital marketing, or data analysis.
• Experience running small-scale campaigns independently is preferred.

Technical Skills

• Proficiency in Microsoft Office (Word, PowerPoint).
• Basic familiarity with web analytics tools (e.g., Google Analytics) is a plus.
• Bonus) Understanding of user research methods.

Other Requirements

• Fluent in both Mandarin and English.
• Patient, detail-oriented, and well-organized.