E-Commerce Manager, Malaysia

Overview

Join to apply for the E-Commerce Manager, Malaysia role at SharkNinja APAC .

Responsibilities

• Own end-to-end E-commerce P&L across SEA platforms.
• Lead commercial negotiations with platforms (trading terms, commission structures, co-op funds, campaign participation).
• Set annual and monthly sales targets, ensuring delivery through structured volume waterfalls.
• Track and manage GTN ladders, margin structures, and ROI by platform.
• Build and execute annual platform business plans aligned to NPD launches, seasonal peaks, and mega campaigns (6.6, 9.9, 11.11, CNY, etc.).
• Partner with platform account managers to secure prime visibility (search share, banners, flash sales, live events).
• Drive category leadership by increasing traffic, CVR, and AOV through data-driven levers.
• Oversee digital marketing spend allocation (search, display, affiliates, influencers, vouchers).
• Monitor campaign effectiveness (ROAS, CPA) and continuously optimize spend.
• Innovate partnership opportunities (cross-brand bundles, affiliate programs, creator collaborations) to unlock incremental growth.
• Ensure seamless brand consistency across all online platforms.
• Own funnel diagnostics (traffic × CVR × AOV), returns analysis, and customer journey mapping.
• Deliver actionable insights from platform dashboards, GA4, and campaign analytics to inform decision-making.
• Lead post-campaign reviews with clear “Keep / Fix / Kill / Start” recommendations.
• Collaborate with Sales, Marketing, Supply Chain, and Customer Service to deliver an integrated channel strategy.
• Ensure S&OP alignment with supply chain for availability, WOS, and campaign readiness.
• Partner with Customer Service on returns, chat handling, and platform penalties.
• Represent e-commerce in cross-functional planning forums, ensuring online has equal strategic weight as offline.

Qualifications & Experience

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Additional Details

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