Digital - Front End, Marketing Specialist

C onsistently test, iterate, and optimize marketing programs with the goal of improving performance and informing the development of future initiatives.

• D eveloping targeted programs and campaigns that help commercial teams move prospects and customers from demand to lead to sales opportunities.

Align with teams across the group to organize campaigns at the country level and achieve shared business outcomes.

Proposing suitable improvements to enhance / optimize our digital presence.

Ensure group digital content is consistently up to date.

Creating a knowledge base to educate stakeholders on the resources available and the various procedures to obtain support from the digital team.

Requirements

• Minimum 5+ year experience in similar role.
• Track record of launching successful marketing campaigns with measurable KPI.
• Strong content marketing & SEM experiences at both the strategic and tactical level.
• Ability to translate customer insights into marketing activities that achieve tangible results.
• Strong analytical and problem-solving skills, including the ability to synthesize quantitative and qualitative business insights about various digital marketing programs for customer engagement and sales growth.
• BA / BS, Marketing, eCommerce, Business Administration, or related degree is a plus.
• Highly organized and detailed oriented, able to handle diverse instances and working under strict timelines in collaboration with the cross-functional matrix organization.
• Strong written and communication skills to influence internal and external stakeholders.
• Proficient in Microsoft Office 365 – specifically, PowerPoint, Excel & project management skills.
• A team player with a can-do attitude with the ability to work proactively and independently.
• Acts with urgency, seeks new ideas, and is always able to suggest alternatives when faced with obstacles.
• Ability to work well under pressure and have excellent interpersonal and communication skills.
• Demonstrates strong personal ethics and a sense of purpose.
• Willingness to learn and explore new trends and technology.