Senior Associate, Performance (Digital Marketing) (12 Months Contract)

Senior Associate, Performance (Digital Marketing) (Contract)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Senior Associate, Performance (Digital Marketing) (Contract)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Join to apply for the Senior Associate, Performance (Digital Marketing) (Contract) role at ADA

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

What Will You Do?

• Advanced Channel Expertise : Execute and optimize campaigns across multiple channels, including Google Ads, Meta Ads, DV360, Twitter, TikTok Ads, LinkedIn Ads, and other emerging platforms. Experience with Shopee & Lazada Ads is a plus.
• Data & Analytics : Leverage data analysis to understand user journeys, utilizing ad tags / pixel generation & implementation and campaign reporting from all ad platforms to drive data-driven decisions. Experience with web analytics tools (Google Analytics) and MMPs (Branch, Adjust).
• Audience Segmentation & Targeting : Create and optimize custom audiences, lookalike audiences, and retargeting audiences to maximize engagement and conversions.
• Budget & ROI Management : Oversee ad spend across platforms, ensuring optimal allocation for maximum return on investment. Ensure campaigns are executed with precision and within budget constraints.
• Process & Efficiency Improvement : Establish best practices for campaign execution, optimize workflows, and ensure operational efficiency within the team.
• Automation & Reporting : Develop and implement automated reporting solutions to streamline campaign performance tracking. Leverage data visualization tools to provide actionable insights and improve decision-making.

What Skills & Experience Do You Need?

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Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Contract

Job function

Job function

Marketing and Sales

Industries

Business Consulting and Services

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