Assistant Manager, Market Research & Customer Insights (Automotive)

Assistant Manager, Market Research & Customer Insights (Automotive)

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The Assistant Manager, Market & Customer Research Analyst supports volume and sales planning by analyzing customer data, market trends, and demand structures. Responsibilities include planning and executing customer and market surveys, preparing reports and proposals, coordinating with research agencies, and ensuring timely delivery of insights. The role also involves cost monitoring and supporting strategic decisions through data-driven recommendations.

Responsibilities

• Preparing customer analysis, demand structure, and market trend for volume study proposal.
• Market study, analysis and segment forecast for product and sales planning.
• Plan and execute customer survey (via online) for all Toyota new model launch and prepare the report based on the findings.
• Plan and execute market survey (via market research agency) and ensure the selected agency can meet the timeline and share the finding and recommendation based on hypothesis / objective.
• Prepare proposal paper, questionnaire design and sample frame for Demand Trend Survey (DTS) and ensure can meet the timeline and share report / finding with respective department.
• Observe and witness the fieldwork / focus group discussion that conducted by appointed agency.
• Plan and monitor cost saving from Demand Trend Survey (DTS) and Early Bird Survey (EBS) by preparing cost comparison.
• Perform other duties and responsibilities as requires by company.

Requirements

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