Digital Marketing Executive

1. Strategy and Planning -Set digital marketing objectives (brand awareness, leads, sales). -Plan monthly / quarterly campaigns aligned with business goals. -Analyze competitor activities and market trends. -Define budget allocation per platform. 2. Content Planning and Creation -Brainstorm content ideas (ads, social media, blog, email). -Coordinate with designer and copywriter for creative assets. -Write ad copies, captions, email content, and landing page text. -Ensure content is aligned with brand tone and messaging. 3. Campaign Execution -Set up and run ads on : -Google Ads (Search, Display, YouTube) -Facebook and Instagram (Meta Ads) -LinkedIn / TikTok (if relevant) -Schedule posts on social media platforms. -Launch email marketing campaigns. 4. Monitoring and Optimization -Track performance using : -Google Analytics -Meta Ads Manager -Campaign dashboards -Analyze metrics (CPC, CTR, ROAS, engagement, conversions). -Conduct A / B testing (ad creatives, audiences, landing pages). -Optimize budget and targeting based on data. 5. Lead Management and Funnel -Capture leads from ads, website, or landing pages. -Update and track leads in CRM or Excel. -Segment leads for follow-up or remarketing. -Coordinate with sales team for conversion follow-up. 6. Reporting and Analysis -Prepare weekly / monthly performance reports. -Analyze data for traffic, lead quality, and ROI. -Present insights and campaign summary to manager. -Recommend future improvements. 7. Learning and Trend Updates -Stay updated with platform algorithm changes. -Explore new digital tools, features, and channels. -Attend training / webinars for digital marketing skills. -Share new ideas for campaign improvement. [Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-wealth-mastery-academy-wma-job-digital-marketing-executive-12]

• Diploma or Degree in Marketing, Mass Communication, Digital Media, or related field. -Minimum 1–2 years of experience in digital marketing or a similar role. -Fresh graduates with strong digital knowledge are also encouraged to apply (optional). -Proficient in English and Chinese (both written and spoken). -Content and Video Editing skills. -Hands-on experience with digital ad platforms : -Google Ads (Search, Display, YouTube) -Facebook and Instagram Ads (Meta Business Suite)