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Growth Marketer (F&B Industry / Hybrid)

PeopleLake GroupKuala Lumpur, Kuala Lumpur, MY

7 hari lalu

Penerangan pekerjaan

We're Hiring : Growth Marketer! 🌟

About the Company :

Our client is a Singapore-based artisanal chocolate brand known for crafting high-quality, small-batch chocolates using sustainably sourced Asian cacao.

Job Summary :

We’re looking for a data-driven, creative, and hands-on Growth Marketer to lead customer acquisition, activation, and retention efforts across digital and offline channels. You’ll develop and execute campaigns that grow traffic, increase conversions, and expand brand awareness for our client — driving both eCommerce and physical store performance.

Key Responsibilities :

Strategy & Planning

Develop and own the growth marketing strategy, focusing on performance-driven outcomes (CAC, LTV, ROAS, etc.)
Identify and prioritize growth opportunities across digital, experiential, and retail touchpoints
Plan and execute experiments (A / B tests, funnels, creative variations) to learn and scale

Performance Marketing

Manage and optimize paid campaigns across Meta, Google, TikTok, and YouTube”

Track and improve key KPIs : CTR, CPC, CPA, ROAS

Collaborate with creative and content teams on ad creatives and copy

CRM & Retention

Own the email and SMS marketing funnel (EDMs, drip campaigns, automations)

Manage segmentation and personalized campaigns to boost

repeat purchase rate”

Experimentation & Analytics

Build and test landing pages, referral programs, loyalty mechanics, etc.

Set up tracking (GA4, Meta Pixel, Hotjar, etc.) to monitor user behavior

Analyze results and turn insights into actionable growth levers

Offline to Online Growth

Launch “store-based promotions, QR campaigns, activations, and pop-ups that convert footfall to digital audience

Collaborate with retail and events teams to create growth loops

Requirements :

2—5 years of experience in digital / growth marketing, preferably in DTC, F\&B, lifestyle or eCommerce

Proficiency in running and scaling Meta and Google Ads

Solid grasp of CRM platforms (e.g., Klaviyo, Mailchimp, Hubspot)

Comfortable with analytics platforms (e.g., Google Analytics, Looker Studio)

Highly creative, resourceful, and iterative —a true test & learn mindset

Strong copywriting and storytelling skills a plus

Bonus : experience in Shopify, referral tools (e.g., ReferralCandy), or loyalty platforms

Salary : Up to RM8,000

For more information, you may reach out to Hoyyian at her email at hoyyian.tang@peoplelake.asia

Please be informed that only shortlisted candidate will be notified

Buat amaran kerja untuk carian ini

Growth Marketer • Kuala Lumpur, Kuala Lumpur, MY