Performance Marketing Analyst

We are looking for a passionate and talented individual to join our Marketing team. Reporting to the Head – Growth & Martech, this regional role places you right at the beating heart of the Marketing function.

The analytics aspect of the role leverages a deep understanding of our customers through exploration and analysis of our valuable data asset, market research, market intelligence and competitor research. The analytics function unifies and rallies the various teams through insights-driven recommendations in order to do what is best for our stakeholders – Paid channels. Our recommendations are not limited to the realms of what the Marketing team can influence, but it can also span into other areas of the business such as product assortment, user experience on our platforms (web and mobile), etc.

This role will provide critical insights for strategy building and budget planning, that will allow the various marketing team members to scale at efficiency, improve productivity and manage big strategic projects and transformations. We ensure cross functional alignment of goals and execution in day-to-day operations, and help build a foundation for excellence by reinforcing marketing strategy using key performance metrics, developing scalable infrastructure and optimizing business processes.

Responsibilities :

This role will be focused on strategic, long-term and impactful analysis that will aid the team in making intelligent decisions that are data driven, as well as supporting a portion of the Project Management initiatives

i) Strategic Analysis :

• Which metrics have the biggest impact on our customers and business results?
• Which KPIs are most critical in ‘moving the needle’ when it comes to our scaling new user growth by keeping efficiency in place.
• With the data at hand, what trends can we uncover to understand our channels and consumer behaviour better and reactively address their needs?
• How do we optimally operationalize the measurement of these KPIs on an ongoing basis?

ii) Planning :

iii) Hygiene / Operations :

iv) Project Management / Martech

Requirements :

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for :

Want to stay ahead with our developments? Follow us at our  LinkedIn  page and know more about us from our  career website .

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA’s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and / or processing shall be for conducting of ZALORA’s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.