Define product positioning and product life cycle management, including range extensions, deletions, supersessions, etc. Implement product policy for range in ASEAN region
Regular review of range, including gap analysis against vehicle Parc and competitor comparisons.
Updating of range to meet range coverage policy.
Monitor customer requirements and competitor moves, regular benchmarking.
Coordinate with suppliers for product specification, including packaging, label, inserts, product appearance.
Coordinate with technical department for the new product training for internal and external before the new product training handover to technical department
Sourcing
Define sourcing strategy for each product category and implement
Perform sourcing studies to maintain best in class sourcing and world class cost prices
Supplier acquisition
Make sourcing decision making
Set up supplier contracts and ongoing management of contracts
Cost down
Commercial negotiations with suppliers : price, payment terms, warranty, rebates, other added value services
Marketing
Create marketing plans geared toward target groups for each key product within portfolio, in line with company strategies and targets and within budget.
Develop and implement Brand and Communication strategy
Conduct appropriate market research, competitive activities analysis and their products and services
Budget management, to deliver all marketing activities within the agreed budget.
Financials :
Monthly monitoring of key financial figures and co-ordinate actions between departments where recovery needed or opportunities are presented.
Responsibility for product line sales, Gross Margin in Malaysia against Operating plan
Key Performance Measures
Responsibility for product line sales, Gross Margin in Malaysia against Operating plan
To develop promotional campaigns, customer incentive program
Support operations team to update the costing and maintain the database in system
Responsible for range extension.
To manage and meet monthly reporting dateline as required by management
Key Requirements :
Bachelor's Degree in Automotive Engineering, Mechanical Engineering, or a related field.
Minimum 5 - 6 years of experience, preferably in the automotive industry.
Proven experience working as a distributor and managing wholesaler networks.
Analytical skills with attention to detail and problem-solving skills.
Strong understanding of the product management processes.
Computer literacy, including proficiency in Microsoft Word, PowerPoint, Excel, email, and internet applications.
Excellent verbal and written communication in English. Proficiency in the Chinese language, both written and verbal, will be an added advantage.
Extensive customer visits and this position requires travel within Malaysia and overseas.