Job Description : Performance Marketing Director / Lead / Manager – Supermom
Role Overview : Supermom is seeking a highly skilled Performance Marketing Lead / Manager to lead our paid acquisition efforts, with a primary focus on driving high-quality, cost-effective leads through Meta (Facebook / Instagram) and other paid ad platforms. The ideal candidate will have deep hands-on experience in campaign execution, data-driven optimization, and advanced audience strategies leveraging zero and first-party data. This role will play a critical part in shaping Supermom’s growth by integrating native CRM insights, ensuring accurate tracking, and maximizing the performance and ROI of all paid campaigns.
Key Responsibilities :
1. Strategy & Execution
o Develop, implement, and optimize paid media strategies across Meta and additional platforms (Google Ads, TikTok, etc.) to achieve lead generation and cost-per-lead targets.
o Own the end-to-end management of campaigns : audience segmentation, creative briefing, campaign setup, A / B testing, and ongoing optimization.
o Lead the integration of zero and first-party data (e.g., CRM, website, lead validity) into paid media strategies for improved targeting, retargeting, and lookalike audience creation.
o Collaborate with product, design, and analytics to align campaign messaging and landing page experiences for optimal conversion.
2. Data, Analytics & Optimization
o Oversee the implementation and maintenance of tracking infrastructure (Facebook Pixel, Meta CAPI, Google Tag Manager, etc.) to ensure accurate measurement of campaign performance and lead validity.
o Analyze campaign data and CRM feedback to refine targeting, creative, and bidding strategies, reducing cost per valid lead and improving overall lead quality.
o Leverage CDP and CRM audience syncs to minimize lead duplication and maximize audience freshness.
o Report on key performance metrics, insights, and recommendations to executive leadership.
3. Technology & Tools
o Lead the technical setup and troubleshooting of tracking solutions (GTM, Meta Pixel, Meta CAPI, server-side tagging, etc.) o Ensure seamless data flows between website, CRM, and ad platforms, enabling closed-loop reporting and advanced audience targeting.
o Stay current with industry trends, platform updates, and privacy regulations affecting paid media and data usage.
4. Leadership & Collaboration
o Manage and mentor a team of performance marketers and / or external partners, fostering a culture of experimentation and continuous improvement.
o Partner with cross-functional teams to ensure marketing initiatives are aligned with business objectives and customer insights.
Required Experience & Skills
o Meta Ads Manager, Google Ads, and other major paid media platforms.
o Google Tag Manager (GTM) for pixel and event implementation.
o Meta Conversion API (CAPI) and server-side tracking solutions.
o Customer Data Platforms (CDPs) and CRM-to-ad platform audience syncs.
Scope of Work Objective : Drive efficient, scalable lead generation for Supermom by executing and optimizing paid media campaigns, with a focus on integrating CRM data and advanced tracking to maximize valid lead volume and minimize cost per acquisition.
Key Deliverables
o Syncing CRM segments for audience targeting and lookalike modeling.
o Feeding back lead validity and conversion data to optimize campaigns.
Success Metrics
This role is ideal for a data-driven, technically adept marketing leader who thrives on hands-on campaign management, advanced data integration, and measurable business impact.
Performance Malaysia • MY