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Head of Copywriting
PersonEdge Sdn BhdKuala Lumpur, MY30+ hari lalu
Penerangan pekerjaanLead and inspire a team of copywriters to produce outstanding copy across all major social platforms (Instagram, TikTok, LinkedIn, X, Facebook, etc.). -Own the copywriting vision and voice development for clients, ensuring messaging aligns with brand tone, audience expectations, and campaign objectives. -Serve as a senior creative leader, working closely with strategy, design, and video teams to bring integrated social campaigns to life. -Review and approve all client-facing copy, providing high-level guidance and quality assurance. -Collaborate with strategy team to understand client goals, KPIs, and market dynamics—translating insights into effective messaging. -Stay on top of emerging social trends, memes, cultural moments, and platform changes. -Play a lead role in pitches, client meetings, and presentations, articulating creative vision and copy strategies with confidence and clarity. -Build and maintain copy guidelines, tone-of-voice frameworks, and content playbooks for internal and client use. -Mentor, coach, and grow the copywriting team, setting clear expectations and fostering a culture of creativity, collaboration, and excellence. [Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-personedge-sdn-bhd-job-head-of-copywriting] 5+ years of copywriting experience, including at least 2 years in a leadership role at a digital or social agency. -Proven ability to lead high-performing creative teams and deliver social-first content that drives results. -Strong portfolio showcasing a range of work—short-form copy, campaign slogans, scripts, social storytelling—for multiple brand voices. -Deep understanding of platform-native content strategies and audience behaviors on Facebook, Instagram, LinkedIn, etc. -Exceptional writing, editing, and storytelling skills; comfortable switching tones across clients and industries. -Skilled in navigating fast-paced, feedback-heavy environments and managing multiple priorities with composure and clarity. -Confident presenter with experience pitching ideas and articulating creative rationale to clients and stakeholders.
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