Overview
Who you'll be working for
A leading laundry service provider with 80+ outlets across Malaysia, offering pickup and self-service options.
What requirements you'll need to be eligible
- Bachelor’s Degree in Marketing, Business, Communications or a related field
- 5–7 years of experience in marketing with at least 3 years in a retail outlet-focused or field marketing role
- Proven track record in campaign execution, performance monitoring and local activations
- Experience in multi-location retail or service-based environments is highly preferred
- Familiarity with digital marketing including social media, CRM and content is an advantage
- Strong understanding of retail operations and outlet-level marketing
- Excellent coordination, communication and stakeholder management skills
- Analytical and proactive in using performance data to inform decisions
- Able to work independently while collaborating effectively across teams
- Fluent in both Bahasa Malaysia and English
- Willing to travel occasionally and work flexible hours including weekends and public holidays as needed
What you'll be doing on the job
Retail Marketing Execution & Oversight
Plan and execute marketing campaigns across national, cluster or outlet levels — including grand openings, local activations and rejuvenation efforts for underperforming outletsConduct outlet visits to support, observe and ensure high-quality campaign execution aligned with brand and operational standardsCollaborate closely with the Operations team to ensure outlet staff are well-briefed and actively supporting campaign rollouts with ongoing monitoringOutlet Performance Monitoring & Local Strategy
Monitor outlet performance and identify opportunities to drive traffic, engagement and revenueDevelop targeted data-informed strategies and activations tailored to local needsProactively refine or adjust campaign plans when performance falls short of targetsStay updated on local market dynamics and competitor activityStakeholder Collaboration
Work closely with key stakeholders, the Retail Marketing Manager, the broader marketing team and cross-functional teams to plan, adapt and execute campaignsCoordinate with creative and media agencies to produce campaign materials and contentProvide timely on-ground insights to refine messaging and targeting strategiesPerformance Tracking & Reporting
Track and report campaign effectiveness across outlets on a consistent basisSupport post-campaign reviews with performance insights and actionable recommendationsOversee internal coordination to ensure timely delivery of campaign data and reportsRetail Calendar & Local Opportunities
Maintain visibility over outlet-level calendars, campaign timelines and key promotional momentsIdentify and support relevant local marketing opportunities — including community events and partnerships — to enhance brand visibility and customer connection