Department : Corporate Management Location : Malaysia Department : Corporate Management Location : Malaysia Job Description Responsibilities :
1 Overall Responsibilities
- Work together with various business teams to plan for and execute both corporate, consumer-facing and seller-targeted communication activations, to effectively deliver on the objectives above.
- Develop strategic narratives and provide insights that appeal to media, thought leaders and consumers. This includes developing messaging for Lazada’s technology, products and initiatives.
- Support on thought leadership and industry speaking opportunities for our executives
- Develop and execute a media relationship building programme, including : (a) Maintaining and managing a database of international media based in Malaysia + local key media for Lazada announcements and outreach (b) Planning media engagements to cultivate individual media relationships (c) Working together with agencies & partners to manage and cultivate relationship with media KOLs
- Work closely with the rest of Lazada’s centralized communications team across the region to deliver on regional communications activations and provide strategic insights from Malaysia's perspective.
2. Press Office Function & Content Creation
Handle media queries and interviews – including drafting of responses, follow up and coordination of interviews, drafting of briefing documents, work together with various business teams and the agency to handle media queries timely.Support on content creation that includes Lazada’s news hub executives’ LinkedIn profile and other paid media engagements. This can be in various formats - print, online, podcasts, videos, etc.Development of communications materials, including : press releases, story angles, pitch notes, bylines, FAQs, etc monthly according to business requirementsIdentify, evaluate and support thought leadership opportunities (regional + in-market opps) in the form of speaker opportunities at industry conferences or long-form content creation3 Issues Management
Provide issues management and crisis communications counsel to mitigate negative coverage or mentions of Lazada MalaysiaSupport on issue & crisis monitoring & daily report to relevant teamsIncludes media monitoring, crafting of holding / media statements and liaising with media (if necessary) Job Requirements - Minimum 8 years of experience either in a media company, newsroom and / or public relations agencyIngrained with a ‘client-centred’ service mindset, able to operate in a highly collaborative environment, with sharp focus and disciplined time managementProblem-solving skills and ability to manage multiple priorities effectively and efficientlyBackground in journalism and / or content creation is a plusStrong written and spoken Malay and English. Mandarin will be a plusCreative thinking in developing original, refreshing, fun and executable ideasAbility to support strategic initiatives and corporate content strategyAbility to develop media and external stakeholder network