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Marketing Manager (Semiconductor)

Marketing Manager (Semiconductor)

TechwareKuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
7 hari lalu
Jenis pekerjaan
  • Quick Apply
Penerangan pekerjaan

Marketing #Search Engine Optimization # AI#DigitalizeMarketing#Marketing and Intelligence

Job Location : Malaysia Kuala Lumpur Bukit Jalil & Multiple Locations

Job Types : Permanent, Full time, Hybrid, Onsite, 5 days.

Business Sector : Wholesale, Customization & Solutions Provider, Semiconductor

Job Responsibilities :

  • Ensuring the implementation of effective marketing strategies.
  • Design and continuously refine the overall AI-first marketing strategies by utilising AI / ML models to maximise campaign ROI and customer lifetime value that aligns product, service, and solutions portfolios with their respective industry verticals
  • Focusing on growing audiences and the uptake for products and services.
  • Reviewing and reporting on all areas of the marketing strategies and its implementation.
  • Developing the corporate brand identity in consultation with senior managers, executives, and partners.
  • Managing creative agencies and retainer partners.
  • Evaluate, select, and integrate marketing automation tools, marketing automation workflows, and analytics platforms ensuring seamless data flow
  • Build generative AI content development pipeline, framework and assets for written content, image and video collateral with human-in-the-loop review to ensure high level of humanisation
  • Build and develop LLM driven tools to drive sales throughput
  • Develop regional marketing tactics and campaigns that equip distributors, agents and sales partners with tools, price guidance, and know-how to grow sales
  • Lead account based marketing (ABM) , media investments in trade publications, and digital campaigns such as SEO for spec keywords, LinkedIn targeting, to fill the pipeline with high quality and qualified RFQs and leads
  • Lead end-to-end planning of industry trade shows, and customer demo days and measure lead, post-event conversion and overall sentiment and performance
  • Ensure marketing spend aligns to corporate growth targets and CAPEX return requirements
  • Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
  • Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
  • Conducting strategic marketing analysis that will help guide marketing messages.
  • Overseeing social media planning and execution.
  • Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
  • Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmed to drive interest and sales.
  • Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.
  • Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
  • Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.
  • Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

Ability :

  • Working knowledge of search engine optimization (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.
  • AI-driven.
  • Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.
  • The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.
  • Excellent understanding of regulations, professional standards, policies, procedures, and legislation.
  • The ability of transformative shift in marketing driven by AI.

    • Qualifications :

  • A Bachelor's Degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
  • Minimum 5 years’ experience in a Marketing role.
  • Minimum 3 years’ experience in a management role.
  • Essential to be Bilingual in English with Mandarin (including reading and writing) as require handling other mandarin stakeholders.

    • Looking for those who can demonstrate :

  • Strategic thinking and problem-solving abilities.
  • Superior interpersonal and organizational skills.
  • Confidence to use initiative.
  • A positive and approachable manner.
  • Good time management skills and the ability to priorities.
  • Excellent communication and presentation skills.
  • Adaptability to change.
  • Willingness to embrace new ideas and processes.
  • Interest in developing your own skills and knowledge.
  • The ability to be challenged on your advice and to accept criticism.
  • Able to make quick but rational decisions when working under pressure.

    • About Techware :

    Techware is a leading provider of comprehensive advanced manufacturing services, catering to a diverse range of industries including Semiconductor, Medical, Aerospace, Automotive, and Oil & Gas. Strategically headquartered in Singapore, we also operate manufacturing facilities in China, Malaysia and Philippines. We specialize in Precision Machining, adhering to the strictest tolerances, and offer high-tech fabrication of sheet metal components, welding of crucial structures / frames, wire and cable harnessing along with complete system integration, assembly, and rigorous testing of equipment. Techware Group is a synergistic amalgamation of various companies, with our business operations spanning across diverse sectors. We have established a strong presence in Singapore, Malaysia, China, Philippines, Korea, Taiwan, UK, and the US, demonstrating stable, long term growth and an expanding global footprint. Website http : / / www.techwaregroup.com Industries : Machinery Manufacturing / Manufacturer of machinery & equipment Company size : 100 to 500 employees Type : Privately Held

    Buat amaran kerja untuk carian ini

    Marketing Manager • Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia