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Senior Copywriter

Senior Copywriter

Monroe Consulting GroupMalaysia
19 hari lalu
Penerangan pekerjaan

Executive Monroe Consulting Group is partnering up with a well known MNC business services company, in search of a results-oriented digital marketer with a strong command of Facebook / Instagram Ads and persuasive copywriting to generate qualified leads at scale. This role is perfect for someone who understands how to attract cold audiences, build trust through content, and convert interest into action - especially in high-trust, high-emotion industries like immigration.

Job Responsibilities :

  • Plan, launch, and optimize lead generation campaigns on Facebook and Instagram
  • Write or direct compelling and emotionally resonant copy that inspires trust and action
  • Create high-performing ad creatives , headlines, and landing pages optimized for conversions
  • Manage and test different audience segments , campaign objectives, hooks, and content angles
  • Build and manage funnels and lead forms to capture, qualify, and nurture prospects
  • Conduct weekly reporting on ad performance with insights and next-step recommendations
  • Stay updated on the latest Meta Ads Manager features, rules, and trends
  • Collaborate with internal teams (sales, content, operations) to ensure smooth lead handoff and conversion alignment
  • Own and manage a campaign calendar that supports broader marketing goals and seasonal strategies

Job Requirements :

  • Minimum 3 years of experience running Facebook / Instagram ads with a focus on lead generation
  • Excellent Mandarin writing and storytelling skills is a MUST (ads must engage a Mandarin-speaking audience)
  • Strong portfolio showcasing high-converting ads, emails, and landing pages is required
  • Demonstrated ability to write persuasive, emotionally engaging copy that builds trust and converts
  • Deep knowledge of Meta Ads Manager, including CAPI setup, campaign structure, funnel design, and A / B testing
  • Solid understanding of digital ad content formats and policies for Meta platforms
  • Highly data-literate - able to turn insights into content and campaign optimizations
  • Performance-oriented mindset - thrives under KPIs like CPL, lead quality, and ROI
  • Comfortable working in fast-paced, high-accountability environments where outcomes matter
  • Bonus : Skills in photo and video editing tools (e.g., Canva, CapCut)
  • Strong written and verbal communication skills; able to work independently and meet deadlines
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    Copywriter • Malaysia