Senior Geospatial Analyst - Business Channels

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Functional

• Data Integration & Management : Source, integrate, and manage diverse geographic datasets, including customer demographics, competitor locations, traffic patterns, socio-economic indicators, and internal performance data.
• Spatial Analysis & Modeling : Conduct in-depth spatial analysis (e.g., drive-time analysis, trade area analysis, density mapping, accessibility studies) to identify optimal branch locations, market opportunities, and areas for network optimization.
• Strategic Visualization : Create compelling and intuitive maps, dashboards, and visual reports that overlay various data points to highlight trends, gaps, and strategic recommendations for management and committees.
• Network Optimization : Develop scenarios and models for branch amalgamation, upgrades, and new openings, assessing their impact on customer reach, operational efficiency, and market share.
• Market Intelligence : Provide insights into local market dynamics, identifying potential white spaces or oversaturated areas, and supporting data-driven decisions for physical presence.
• Tool Proficiency : Utilize advanced Geographic Information System (GIS) software (e.g., ArcGIS, QGIS) and data visualization platforms (e.g., Tableau, Power BI) to perform complex analyses and present findings.

Requirements