The Copywriter works closely with the art director, internal account teams, and external clients and participates in all stages of the creative process to write materials that bring the program strategy to life.
Requirements
- At least three years of relevant experience, preferably in an agency setting.
- A bachelor’s degree, preferably in English or related major
- Excellent writing and editing skills with demonstrated experience in conceptual writing in marketing or advertising, Web, product, brand messaging and promotional copy
- Experience in an agency environment working with marketing, advertising or PR campaigns, including TV, print and social media preferred
- Ability to think strategically and conceptualize creatively
- Strong presentation and verbal communication skills
- Experience working on new business presentations and preparing creative themes and taglines
- Ability to work cross-functionally and with a fast-paced team
- Ability to manage multiple projects and deadlines
- Ability to own projects, demonstrate good judgment when working with team members and client contacts, and take initiative
- Experience managing day-to-day changes at every level of detail
Responsibilities & Expectations
Work closely with the art director, internal account teams and external clients to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing to campaign ideas and strategiesProduce written materials in a variety of formats, including print collateral (press materials, brochures), Web and interactive content, speeches and other thought leadership pieces, taking into account responses from the target communityEnsure written materials are clear, concise and persuasive to help bring the program strategy to lifeWork closely with the art director, internal account teams and external clients to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing to campaign ideas and strategiesUnderstand target audience to translate copy and design into compelling creativeProduce written materials in a variety of formats, including print collateral (press materials, brochures), Web and interactive content, speeches and other thought leadership pieces, taking into account responses from the target communityProofread written work and online contentJuggle multiple assignments and work in a high-pressure environmentManage time and establish priorities while maintaining flexibility to respond to changing demandsProfessionally and effectively communicate with clients, peers and producers, demonstrating sound reasoning and judgment skillsHelp communicate creative ideas in presentations to clientsUnderstand the concept behind creative work and how it achieves client and business goalsStay on top of trends through business / industry monitoring and outside resources research bodies, academics, industry gurus)Do share your CV and latest portfolio if you want to explore this opportunity.