Marketing Intern (Social Media)

Job Description

Role Overview

As a Marketing & Growth Intern, you’ll play a key role in shaping and executing our social media strategy while gaining exposure to growth marketing initiatives across acquisition, engagement, and partnerships. This is a hands-on, fast-paced opportunity ideal for someone passionate about content, data, and making an impact in the fintech space.

Key Responsibilities

Social Media (60%)

Assist in planning, creating, and scheduling daily content across TikTok, Instagram, Facebook, and LinkedIn

Draft captions, visual concepts, and social storyboards aligned with our brand voice

Research fintech and lifestyle trends for content ideas and campaign hooks

Participate in short-form video production (filming, editing, ideation)

Support influencer collaborations and UGC campaigns

Engage with community : reply to DMs / comments, monitor trends and feedback

Track weekly performance metrics (reach, engagement, saves, clicks)

Growth & Marketing (40%)

Support paid social campaigns by preparing creatives and tracking performance (, CAC, CTR)

Help execute CRM campaigns (email, push, WhatsApp) targeting user activation and retention

Assist in user research and persona mapping

Contribute to campaign reports, growth experiments, and weekly marketing reviews

Support small merchant and partner-focused marketing initiatives (, QR campaigns)

What You’ll Learn

How to create content that converts in a competitive fintech market

Growth funnel analysis : acquisition, activation, retention

Social ad campaign optimization (Meta, TikTok)

Community building and digital storytelling in financial services

Working with cross-functional teams (product, design, partnerships)

Requirements

Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related fields

Strong interest in social media, content creation, and digital marketing

Active on TikTok and Instagram with a sense of trends and online culture

Basic skills in Canva or any editing tool (CapCut, InShot, Adobe, etc.)

Excellent written and verbal communication in English (BM a plus)

Self-starter, team player, and eager to learn in a fast-paced environment

Bonus Skills (Not Required, But Nice to Have)

Experience with Meta Business Suite, TikTok Ads, or analytics tools

Basic copywriting, design, or video editing portfolio

Familiarity with the Malaysian e-wallet space or fintech landscape

What We Offer

Monthly internship allowance

Mentorship from experienced marketing and growth leaders

Certificate of completion and LinkedIn recommendation

Opportunity to extend to a full-time role based on performance

Hands-on involvement in campaigns that reach thousands of users

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your are committed to creating a diverse work environment and are proud to be an equal opportunity employer.