Manager, Measurement Insights & Enablement

Responsibilities

• Scale our Marketing results measurement capabilities andernance across AP
• Build methodologies, materials and case studies to enhance measurement findings for future Marketing deliveries and sales enablement.
• Manage AP region-wide deliverables related to scaling and embedding measurement insights into the sales and delivery of all engagements
• Leverage insights for external sales enablement, including cross-campaign best practices, case studies and customer campaign rmendations
• Collect feedback on ways we can improve the analytical framework and objective measurement strategies for marketing products & services
• Scale the adoption of the measurement tools and seek opportunities of improvement in the process.
• Develop andmunicate content to a wide variety of stakeholders that demonstrates the value of marketing services in driving better performance
• Build processes to scale volume of measurement execution for marketing engagements via standardized strategies & models, building dashboards, etc.
• Partner with Data Strategy and Privacy teams to ensure data uses align with Mastercard policies and principles for Data Responsibility
• Ensure fullpliance with legal, regulatory, and data privacy requirements for all initiatives

All About You :

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networkses with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

Job ID R-250764