Regional Senior Executive, Performance Marketing

Position Responsibilities -Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement. -Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights. -Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS). -Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities. -Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns. -Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies. -Tweaking strategies and budgets based on performance to maximize ROI across different paid media channels. -Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights. -Offer data-backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies. [Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-zus-coffee-job-regional-senior-executive-performance-marketing]

Qualifications and Experience -A diploma or a bachelor’s degree in marketing / marketing communications / psychology / advertising / business. -Minimum 2 years of experience in performance marketing. -Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch. -Experiences in SEO / SEM, PPC, GA4, app metrics analytic  -Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions. -Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI. -Experiences in user purchasing journey, funnel marketing, digital marketing, and performance marketing. -Proficiency in Microsoft Office tools, Excel proficiency a must. a Necessity, not a Luxury