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Marketing Specialist

Marketing Specialist

RapsodoKuala Lumpur, Federal Territory of Kuala Lumpur, MY
30+ hari lalu
Jenis pekerjaan
  • Quick Apply
Penerangan pekerjaan

The Marketing Specialist will support the execution and management of marketing campaigns and community engagement initiatives across Rapsodo’s business units. This individual will play a vital role in content creation, campaign coordination, digital asset management, and community interaction, with a strong emphasis on responsiveness, organization, and creativity.

Key Accountabilities

1. Creative & Marketing Support

  • Support digital marketing campaigns by reviewing creative briefs, gathering and routing assets, and managing review / approval workflows.
  • Draft and edit creative briefs for various campaigns and initiatives as needed.
  • Write, proofread, and edit marketing materials including emails, case studies, white papers, blog posts, and sales collateral.
  • Assist in the creation of digital marketing assets such as social videos, product and event photography, and graphics.

2. Community Management

  • Diamond Sports
  • Monitor and respond to inbound messages / comments via Sprout Social and native platforms.
  • Moderate Private Facebook Groups : accept members, answer posts, and engage with community discussion.
  • Manage inbound partnership requests from small-scale athletes and content creators.
  • Participate in timely Diamond Sports conversations, connecting content to relevant Rapsodo resources (e.g., blogs, webinars).
  • Golf
  • Monitor and respond to social channels using Sprout Social and community forums such as Reddit, MyGolfSpy, HackersParadise, and Golf WRX.
  • Address or escalate customer concerns to the Customer Experience team.
  • Engage actively in Rapsodo's Official and MLM2PRO Facebook groups.
  • Comment on user-generated and influencer content across platforms like YouTube, Instagram, TikTok, X (Twitter), and Threads.
  • Conduct regular audits of partner retail site reviews (e.g., DSG, Golf Galaxy, PGATSS).
  • 3. Marketing Performance Reporting

  • Compile monthly performance reports across paid media, email marketing, web, and social for all business units.
  • Deliver monthly social media insights and web performance metrics.
  • Support analysis of email and ad campaign reports and provide recommendations for creative optimizations.
  • 4. Digital Asset Management

  • Organize and maintain Rapsodo’s digital content libraries including photos, videos, blogs, and sales materials.
  • Manage SharePoint and Wasabi asset repositories.
  • Implement and uphold digital file naming conventions.
  • Maintain Golf retail & Diamond Sports marketing asset folders.
  • Requirements

  • Education : Bachelor’s degree in Marketing, Communications, or related field
  • Experience : 1–3 years of marketing experience in a similar role or industry
  • Technical Skills :
  • Proficiency in social media tools (e.g., Sprout Social, Hootsuite, Talkwalker), the Adobe Creative Suite, and productivity tools (Monday.com, Jira, Confluence).
  • Familiarity with content management systems, email platforms, and digital asset management solutions
  • Behavioral Competencies : Highly organized, strong communicator, community-first mindset, and collaborative team player
  • Ability to work in a dynamic, multi-cultural organization
  • Success Metrics

  • Community Engagement :
  • Responsiveness and quality of interactions across social and community platforms.
  • Growth in community size and positive sentiment.
  • Content & Asset Delivery :
  • Timely and high-quality production of marketing materials.
  • Adherence to brand voice and guidelines across all content.
  • Campaign Support & Reporting :
  • Contribution to insightful, accurate marketing performance reporting.
  • Evidence-based optimization recommendations that improve KPIs.
  • Digital Asset Management :
  • Organized, accessible repositories that enable team efficiency.
  • Consistent application of naming conventions and categorization.
  • Buat amaran kerja untuk carian ini

    Marketing Specialist • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY