Head of Marketing

Job Description

Your responsibilities as the Head of Marketing will include but not limited to :

• Ensure that the brand image and reputation is maintained across all regions, departments, and all current and future collateral is produced in line with Company's standards.
• Act as the go to contact for all operational marketing requests, forging strong relationships with key stakeholders across all departments and third-party partners.
• Plan and manage all internal and external photo / video shoots for the Company, ensuring all relevant stakeholders are thoroughly briefed and prepared ahead of time. Oversee on the direction, styling, prop gathering, post-production and internal approval flows.
• Manage the end-to-end ideation, development, production, and distribution of all internal and external marketing assets, including, but not limited to, printed brochures, sales presenters, photography and videography, e-commerce, and physical items.
• Manage the marketing events calendar and support on all event activations - including products, partnership, sponsorships, etc.
• Act as brand guardian across the Company, ensuring that all departments, colleagues, and activations are in line with Company's brand standards and guidelines.
• Overseeing and leading brand campaign experience across TV, radio, print, outdoor and digital channels.
• Prepare, manage, and report the brand & digital marketing budget and its usage
• Collaborate or engage with creative and media agencies (if necessary) to enhance brand marketing activities and end results.
• Involve in planning and delivery of marketing campaigns and communications, growing awareness of the key audiences including CSR as well as employers branding.
• To be responsible for the tracking of the Brand KPls, working with research agencies.
• To develop the skills and capabilities within the team to ensure that the Company has best in class marketing staff, delivering high quality marketing campaigns.
• To collaborate with both in-house and external, creative and media agencies as well as internal stakeholders to deliver programme of marketing campaigns and communications across a range of paid and owned channels.
• Collaborate and contribute to any other marketing related activities, campaigns or projects.
• Align on a frequent basis with UK teams to make sure strategy / deliverables are cohesive across markets.
• Manage the yearly Strategic pillars and OKR’s. Compile the KPI’s across departments and filter into cohesive strategy as well as quarterly tracking and reporting to the UK.
• Plan and oversee any major business events, including visit from UK Board of Directors (presentations, budgets, even itinerary’s, coordination with all teams etc.)
• Represent the company at any and all necessary PR Events.
• Link between UK Fraser & SD social accounts to ensure latest SDM & SDI news regarding store / staff / events is updated.
• Plan and align the brand strategies together with the commercial team (SD & USC) to make sure all marketing activations are clear and aligned.
• Oversee the FAS football partnership and leverage on all the opportunities and exposure available.
• Closely monitor sales weekly though Power BI and summarize the strategy for the team in terms of products / brands to drive and provide solutions for problems areas.
• Drive the sustainability initiative from the company through a marketing lens.
• Oversea the digital marketing team and make sure the linkage is strong between retail and ecom. (Covers affiliates, influencer marketing, paid ads, content writing etc.)
• Make sure all retail & VM initiatives in store are 100% aligned to UK standard and direction.
• Support new business opportunities with marketing planning and resource (jack wills concept store, Everlast gyms etc.)
• Implement any new UK / global marketing strategies and ensure all markets locally are aligned.
• Any other assignments as directed by immediate superior as and when required.

Qualifications

Requirement :

Candidate must have the following requirement :

Additional Information

An opportunity like this at Frasers Group is for the fearless.

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles - you will :

THINK WITHOUT LIMITS  - and take the team with you -

BE RELEVANT  - to our people, to partners, and to the planet -

OWN IT  - and back yourself