Digital Marketing Communications Executive

About GMG

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans and The North Face.

About the Role :

We are seeking a dynamic and creative Digital Marketing Communications Executive to join our team. This role is responsible for developing and executing digital communication strategies to enhance brand awareness, engage customers, and drive online and in-store traffic. The ideal candidate will have a strong background in content creation, social media management, and digital campaign execution within the retail sector.

Responsibilities :

• Develop and implement digital communication strategies aligned with brand objectives.
• Manage social media channels, creating engaging content, scheduling posts, and monitoring performance.
• Craft compelling copy for digital platforms, including social media, websites, email campaigns, and paid media.
• Collaborate with marketing, design, and e-commerce teams to ensure consistent brand messaging.
• Monitor and analyze digital marketing performance metrics to optimize campaigns and improve engagement.
• Coordinate influencer and brand ambassador collaborations to amplify brand presence.
• Support the execution of paid digital campaigns across social media and search engines.
• Stay updated on digital marketing trends, emerging platforms, and industry best practices.
• Assist in crisis communication management and online reputation monitoring.
• Track and report on KPIs related to engagement, reach, and conversion.

Requirements :