Social Media & Content Strategist (Senior Executive)

We’re looking for a social media whizz who’s as confident in front of the camera as they are crafting viral content strategies behind the scenes. You’re a natural storyteller, a fast-moving content creator, and someone who’s obsessed with trends, pets, and performance metrics. If your idea of a good day involves shooting TikToks, ideating viral Instagram Reels, building online communities, and driving real results through creative content—this is the role for you.    Key Responsibilities Social Media and Content Creation -Ideate, shoot, edit, and publish high-quality content across platforms (Reels, TikToks, Stories, Posts, Shorts). -Manage day-to-day content calendar and publishing across Instagram, TikTok, Facebook, YouTube, and emerging platforms. -Develop a fun, relatable, and authentic brand voice that resonates with the pet-loving community. -Track social media trends, algorithm changes, and viral moments to keep content fresh and engaging. -Analyze performance metrics and use data to guide content optimization. Influencer and Community Marketing -Identify and manage relationships with influencers, brand ambassadors, and UGC creators. -Engage with followers by responding to comments, DMs, and trending discussions in real time. -Plan and execute strategies to encourage user-generated content and community participation. Brand and Marketing Strategy -Ensure consistent brand messaging, tone, and visuals across all digital platforms. -Collaborate with the broader marketing, design, and creative teams on campaign ideation and execution. -Produce assets for both organic and paid campaigns to drive traffic, conversions, and engagement. -Contribute to broader marketing initiatives, including email, retail promotions, and product launches. Events and Promotions -Attend and create real-time content at events, activations, and in-store happenings. -Coordinate with retail and eCommerce teams to promote time-sensitive campaigns (e.g. flash sales, new store openings).  [Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-infinity-cosmic-sdn-bhd-job-social-media-content-strategist-senior-executive]

• 3–5 years of experience in social media, content creation, or digital marketing.   -Hands-on skills in video editing, mobile content creation, and copywriting.   -Deep understanding of social media algorithms, analytics tools, and platform best practices.   -A creative mindset with strong storytelling and visual communication skills.   -Strong organizational skills with the ability to manage multiple projects and deadlines.   -Experience working with influencers or managing partnerships is a big plus.   -Passion for pets and familiarity with pet-parent communities is a bonus!