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Senior Associate, Campaign Management

Senior Associate, Campaign Management

AstroKuala Lumpur, MY
22 hari lalu
Penerangan pekerjaan

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

JOB RESPONSIBILITIES :

  • Design and execute data-driven retention and win-back campaigns, pre-emptive campaigns & churn process improvement plans.
  • Plan and manage customer retention campaigns (email, SMS, eDM, Whatsapp, Outbound call, etc.).
  • Monitor and analyze customer data to identify churn patterns and RCA.
  • Segment customers based on risk and predictive models.
  • Work with cross-functional teams (Finance, Product, Sales, CX, Marketing) to address customer pain points.
  • Introduce personalized touchpoints and interventions to reduce attrition.
  • Track KPIs such as churn rate, retention rate, survival rate, financial benefits & provide regular performance reports and insights.
  • Conduct A / B testing and performance reviews to optimize initiatives.
  • Support the end to end implementation of engagement & retention initiatives to drive loyalty amongst customers
  • Ensuring the database is segmented effectively for each campaign before passing it off to Telemarketing agents.
  • Provide timely and effective data dashboards and analyze reports to track & monitor performance
  • Obtain actionable insights and optimize results based on actionable recommendation
  • Improve operational processes and workflows to ensure best practices in campaign management
  • Day to day business operation support as and when required

REQUIREMENTS :

  • Experience in customer retention, lifecycle marketing, or related role.
  • Strong analytical skills with proficiency in tools like Excel, Power BI, or similar.
  • Experience with CRM and marketing automation tools (e.g., Salesforce, MoEnggage, Insider).
  • Excellent communication and stakeholder management skills.
  • Knowledge of customer behavior models and churn prediction techniques.
  • Strong project management capabilities.
  • Passion for data-driven decision-making.
  • Customer-first mindset with a focus on long-term value.
    • Buat amaran kerja untuk carian ini

    Associate Management • Kuala Lumpur, MY