Social Media Specialist

HYGR is a fast-growing sustainable personal care brand built on refillable, eco-conscious products. From deodorants to lip balms and sunscreens, we craft self-care that’s good for people and the planet. We’re looking for an

Ads Content & Email Marketing Specialist

who combines

creative storytelling with data analysis

to drive revenue growth across paid ads and retention channels. What You’ll Do Plan, script, and produce high-performing ad creatives for Meta, TikTok, and Google Analyse ad performance (CTR, ROAS, conversion rate) to optimise creative direction Manage and execute email marketing campaigns via Klaviyo, including automation flows, A / B tests, and segmentation Develop data-backed strategies for customer journey (TOFU–MOFU–BOFU) Collaborate with design, content, and performance teams to turn insights into action Coordinate cross-channel campaigns to drive both acquisition and retention Stay updated with trends on Meta, TikTok, and GMV Max tools to enhance creative testing What We’re Looking For 1–3 years of experience in digital marketing, ads content, or performance creative Strong analytical mindset – comfortable reading dashboards and making data-led decisions Proficient in Klaviyo (flows, segments, campaigns) Basic knowledge of Meta Ads Manager, TikTok Ads, or GMV Max is a plus Good writing skills and creative judgment for short-form ads Self-driven, detail-oriented, and growth-minded Why Join HYGR Work closely with founders – your ideas directly impact brand growth Learn full-funnel marketing from acquisition to retention Creative freedom with data-driven execution Sustainable, mission-led brand with fast career growth Product allowance and supportive team culture Job Requirements Basic knowledge in media buying on TikTok Shop, Shopee Ads (CPAS), and Meta Ads Manager. Deep understanding of decision-making funnel metrics (CTR, Add-to-Cart Rate, Initiate Checkout Rate, Conversion Rate). Strong analytical skills with experience in reporting and data-driven decision making. Hungry-for-growth mindset : ambitious, adaptable, and willing to experiment. Hands-on executive behaviour : proactive, accountable, and execution-focused. Excellent cross-team communication and teamwork skills. Ability to own online revenue results with full responsibility. Nice-to-Haves Experience in FMCG or personal care industry. Familiarity with creative testing frameworks and marketing automation tools. Knowledge of retention, LTV, and customer lifecycle strategies. Job Benefits At HYGR, you’ll work directly with the founders, own projects end-to-end, and see your impact on the company’s growth every day. Unlike corporates where you’re just a small cog, here you’ll shape strategy, execute fast, and grow across marketing, operations, and product. We value a growth mindset, teamwork, and sustainability – so if you’re hungry to build, learn, and contribute to something bigger, HYGR is where you’ll thrive.

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