Join to apply for the Marketing Manager (Global) role at NASTY Worldwide
We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.
About the Role
As Marketing Manager , you’ll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.
Responsibilities :
- Define GTM strategies for new product launches and brand campaigns.
- Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines.
- Deliver integrated campaigns across offline, digital, and community platforms.
Trade Marketing & Retail Activation :
Own the annual / seasonal trade activation calendar.Develop POSM plans, merchandising strategies, and retailer incentive programs.Support distributors and retail partners to maximize visibility and sales.Consumer & Community Engagement :
Build and grow audiences on Telegram, Instagram, and relevant communities.Lead brand activations such as events, sampling, and partnerships.Collaborate with ambassadors, KOLs, and partner networks for advocacy.Leadership & Collaboration :
Manage and mentor Marketing Executives and a Copywriter.Align marketing execution with creative, digital, and sales activation teams.Work cross-functionally to ensure campaigns deliver measurable impact.Insights & Market Intelligence :
Monitor performance, consumer trends, and competitor activities.Deliver monthly reviews with insights and recommendations.Ensure strategies stay agile within FMCG and regulated industry dynamics.Requirements :
6-10 years of marketing, trade marketing, or consumer activation experience (FMCG / lifestyle / regulated categories preferred).Strong background in sell-in, sell-thru, and sell-out marketing.Proven success managing distributors, retailers, and channel partners.Budget management skills with commercial and ROI focus.Leadership ability to grow and inspire a marketing team.Excellent communication, presentation, and stakeholder management.Experience with consumer communities, influencer / KOL partnerships, and integrated campaigns.Education & Qualifications :
Bachelor’s degree in Marketing, Business, or related field.MBA or equivalent advanced degree is a plus.Certifications in digital marketing, analytics, or related fields are valued.#J-18808-Ljbffr