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Marketing Manager (Global)
NASTY WorldwidePetaling Jaya, Selangor, Malaysia1 hari lalu
Penerangan pekerjaanOwn the annual / seasonal trade activation calendar. Develop POSM plans, merchandising strategies, and retailer incentive programs. Support distributors and retail partners to maximize visibility and sales. Build and grow audiences on Telegram, Instagram, and relevant communities. Lead brand activations such as events, sampling, and partnerships. Collaborate with ambassadors, KOLs, and partner networks for advocacy. Manage and mentor Marketing Executives and a Copywriter. Align marketing execution with creative, digital, and sales activation teams. Work cross-functionally to ensure campaigns deliver measurable impact. Monitor performance, consumer trends, and competitor activities. Deliver monthly reviews with insights and recommendations. Ensure strategies stay agile within FMCG and regulated industry dynamics. 6-10 years of marketing, trade marketing, or consumer activation experience (FMCG / lifestyle / regulated categories preferred). Strong background in sell-in, sell-thru, and sell-out marketing. Proven success managing distributors, retailers, and channel partners. Budget management skills with commercial and ROI focus. Leadership ability to grow and inspire a marketing team. Excellent communication, presentation, and stakeholder management. Experience with consumer communities, influencer / KOL partnerships, and integrated campaigns. Bachelor’s degree in Marketing, Business, or related field. MBA or equivalent advanced degree is a plus. Certifications in digital marketing, analytics, or related fields are valued.
Join to apply for the Marketing Manager (Global) role at NASTY Worldwide
We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement.
About the Role
As Marketing Manager , you’ll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team.
Responsibilities :
- Define GTM strategies for new product launches and brand campaigns.
- Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines.
- Deliver integrated campaigns across offline, digital, and community platforms.
Trade Marketing & Retail Activation :
Consumer & Community Engagement :
Leadership & Collaboration :
Insights & Market Intelligence :
Requirements :
Education & Qualifications :
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