Marketing Manager

Overview

Established in 1960, Tenby Schools Ipoh was the pioneer of the 6 Tenby Schools, which are now part of the International Schools Partnership. We have over 1,000 students, typically representing about 30 nationalities, on a 13-acre campus, offering IPC, IGCSE, A level and SPM programmes and 70 co-curricular activities. Through our passion for Amazing Learning, our students are consistently high achievers in academic results, sports and music. We are proud members of the Malaysian Future Leaders School. We are committed to providing work life balance to our staff and Getting Better is our philosophy. In Getting Better the school actively supports the continuous professional development of staff. As a school under the International Schools Partnership, we share best practices and resources with over 108 schools around the globe, and career advancement opportunities beyond borders are also constantly open to ambitious individuals. We are a tight-knit community extending to our Parents and other stakeholders and are supported by our Social and Welfare community groups. Pastoral care is extended to support both the wellbeing of students and staff.

Key benefits

• A culture of engagement and trust, where staff contributions are recognised and valued.
• A passionate and motivated team of professionals who put children at the heart of decision-making.
• An embedded whole campus commitment to professional development and a commitment to serving others.
• A peer network of like-minded teaching colleagues and support from non-academic staff.
• Access to expertise, best practise sharing and learning opportunities across countries and cultures.
• A commitment to employee well-being.

We also offer :

Purpose of Role

The Marketing Manager leads on strategic planning and delivery of marketing & communications activity (in collaboration with the Admissions team focusing on student recruitment-led activities) to deliver enrolment and retention targets. The post holder is responsible for supporting the Campus Principal in all matters relating to marketing and communications.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect . We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Key Responsibilities

Lead the annual Marketing & Admissions planning process within the school to ensure optimum brand awareness and lead generation activities within local competitive environment. Proactively manage the content, media, event and marketing plans for the school, including analysis of efficiency & effectiveness and budget management. Produce digital and print publications within schools following regional guidelines, organising photography / videography shoots and design / editorial content where required. Demonstrate continual improvement of promotional campaigns to achieve the required levels of enquiry, application, acceptance and enrolment rates in schools. Oversee content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience. Leverage all appropriate content, media and PR opportunities. Ensure ‘Amazing Learning’ is at the centre of marketing and PR initiatives. Act as school representative with the media for both proactive and reactive media communications. Oversee school marketing activities improving alumni, stakeholder, parent, student and staff engagement. Ensure schools regularly conduct market research. Help schools to engage stakeholders to complete the yearly surveys with increased completion and advocacy rates. Help define and consistently communicate schools’ stories, USPs and ‘Wows’. Share learnings and best practices with Marketing & Admissions teams in other Tenby Schools.

Working in collaboration with the Regional team and school, ensure the optimum blend of lead generation activity across digital, event, outreach & partnership and other media channels. Work closely with the Regional team and Digital agency to ensure the right levels of brand awareness and lead generation activity. Work in partnership with the Admissions team to assess and oversee the successful execution of Event activity and Outreach & Partnership initiatives. Build relationships with key Publishers, Influencers and Media Owners to assess and leverage appropriate school opportunities.

Own brand guidelines, supporting design and editorial control for a consistent Tenby Schools experience throughout the Marketing cycle from Awareness to Advocacy. Develop the school narrative, key messages, stories and calls to action across all school communication channels (including Social Channels, Newsletters, EDMs etc) and associated third party media. Work with the Admissions teams to ensure the school brand and key messages are appropriately reflected in Admissions collateral. Understand the target audience of current and prospective families to ensure the right message is communicated to the right audience via the most relevant channel.

Work with the schools in ways that help them ensure that all colleagues in the school are working to achieve and demonstrate ISP’s purposes and principles. Work with schools to ensure that all colleagues are actively looking for and implementing ways to communicate leadership of learning around the world. Ensure that your school’s existing practices are as demonstrably up-to-date as possible and are based on good evidence.

Skills, Qualifications and Experience

ISP Leadership Competencies

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encourage to apply.

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