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Social Media Strategist

Social Media Strategist

Synergy XYZPuchong, Selangor, Malaysia
9 hours ago
Job description

The Role : Architect, Creator, and Executor

Are you a strategic creative who can seamlessly transition from high-level strategy to hands-on execution ? We're seeking a dynamic Social Media Strategist & Video Creator to own the end-to-end social content lifecycle for our diverse client portfolio. This is a high-impact role where you'll be the architect of BAU (Business-As-Usual) content strategies , taking the lead on everything from concept, hands-on filming and editing, to driving performance across major social platforms.

Key Responsibilities

Content Strategy & Pitching (The Architect)

  • Lead the strategic vision for client social media platforms, covering both BAU and campaign-based content.
  • Analyze client briefs (marketing goals, challenges, competitor landscape) to craft tailored, platform-native content strategies (Facebook, TikTok, Instagram, YouTube, etc.).
  • Design funnel-based content journeys and strategic pillars across video, image, written, and audio formats to directly meet measurable client objectives (KPIs).
  • Be the trendspotter —continuously bringing new digital and social trends into creative ideation and planning.

End-to-End Content Execution & Management (The Executor)

  • Own the entire BAU content pipeline , from internal ideation through to final client publishing.
  • Serve as the primary content point-of-contact for assigned clients, expertly managing expectations, approvals, revisions, and ad-hoc requests.
  • Drive project timeliness and quality , coordinating seamlessly with internal strategists, creatives, and production teams to ensure all deliverables are aligned.

    • Hands-On Video Production & Editing (The Creator)

  • Participate actively in video shoots across various industries, contributing to art direction and operating filming equipment.
  • Lead the editing and enhancement of video content for digital use, ensuring professional quality and platform-appropriate formatting (e.g., vertical video, varying aspect ratios).
  • Perform final quality assurance and manage direct publishing across all assigned digital channels.

    • Performance, Insights & Optimization (The Analyst)

  • Go beyond delivery —continuously monitor content performance data (engagement, reach, growth, conversions).
  • Prepare and present monthly reports with clear, actionable insights and data-driven recommendations for strategy adjustment and improvement.
  • Track competitor activity and community sentiment to inform content evolutions.

    • Qualifications

    What You MUST Have

    Bachelor’s Degree in Multimedia, Creative Arts, Advertising, Marketing, or a related field.

  • 3–5 years of progressive experience in a content strategy or video creation role, preferably within a digital agency setting.
  • Proven track record of managing client social media content calendars and BAU deliverables.
  • Hands-on, professional proficiency in video production and editing (camera operation, editing software, post-production).
  • Excellent communication skills in both English and Bahasa Malaysia .
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.

    • Bonus Points

  • Experience with content funneling, content pillars, and advanced strategic planning.
  • A portfolio that demonstrates a strong grasp of current digital content formats and social media platform-native behavior (e.g., TikTok trends, Instagram Reels best practices).
  • Client servicing experience with a proactive, problem-solving mindset.
  • Proficiency in Mandarin is a plus.
  • Willingness to travel occasionally for production or client engagements.

    • Why You Should Join Our Team

    Impact & Ownership : You won't just follow a brief; you'll own the strategy and execution for real client accounts across diverse industries.

    Innovation : Be the first to experiment with new digital trends and content formats in a fast-paced agency environment.

    Collaboration : Work alongside a highly skilled, collaborative team that values curiosity and creative problem-solving.

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