Marketing Manager (Kids Apparel)

The Marketing Manager will develop and execute strategic marketing plans to drive brand growth, consumer engagement, and commercial success within the sports lifestyle and fashion sector across Malaysia and Singapore. This role involves brand management, team leadership, and cross-functional collaboration.

Responsibilities

• Lead marketing strategies for Malaysia, with support for the Singapore market.
• Manage and optimize marketing budgets to maximize impact and efficiency.
• Drive integrated campaigns in collaboration with E-Commerce, Digital Marketing, CRM, and Wholesale teams.
• Ensure consistent brand messaging, positioning, and visual identity.
• Build and foster strong relationships with stakeholders, partners, athletes, and local communities to drive brand value and growth, especially through grassroots and community-driven marketing efforts.
• Oversee the development and execution of marketing plans and campaigns.
• Manage a team to foster individual growth, strengthen team dynamics, and drive overall business success.
• Analyze performance data and consumer insights to refine strategies.
• Identify and cultivate new marketing partnerships for growth.
• Monitor market trends, competitors, and consumer behavior to inform future initiatives.
• Provide timely post-campaign analysis and performance reports.

Qualifications

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