Senior Marketing Executive

Key Responsibilities

• Support the Assistant Marketing Manager in the development and execution of marketing strategies aligned with business objectives.
• Execute integrated marketing campaigns across offline events, digital activations, partnerships, and sponsorships.
• Conduct market research and competitor analysis to inform and optimize marketing strategies.
• Plan, manage, and deliver offline / online events and community‑driven initiatives.
• Coordinate and handle administrative tasks related to event preparation, vendor management, and marketing logistics.
• Build and maintain partnerships with KOLs, sponsors, and media partners to maximize campaign effectiveness.
• Prepare detailed After Action Review (AAR) reports with insights, learnings, and recommendations for future improvements.
• Set up, execute, and optimize digital advertising campaigns (e.g., Meta Ads, Google Ads, influencer‑driven campaigns).
• Manage campaign budgets, monitor performance, and make data‑driven adjustments in real time.
• Oversee and participate in the production of marketing collateral (graphics, videos, copywriting), ensuring brand consistency.
• Conduct A / B testing on creatives and ad placements to identify the most effective formats.
• Track and analyze digital campaign metrics to deliver actionable insights and continuous improvement.
• Monitor and report on campaign performance, community engagement, and channel sales.
• Track marketing budgets, manage expenditures, and ensure cost efficiency.
• Prepare comprehensive monthly and quarterly reports for management, highlighting performance, key learnings, and recommendations.
• Provide guidance and mentorship to junior marketing team members to enhance overall team capabilities.
• Collaborate with internal stakeholders, including product and finance teams, to ensure campaign alignment.
• Take ownership of special projects and additional responsibilities as assigned by management.

Requirements

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