Executive / Senior Executive, Corporate Marketing

Executive / Senior Executive, Corporate Marketing

We are seeking an experienced marketing professional to drive our brand and communication initiatives.

Responsibilities

• Support in the conceptualization and execution of communication strategy and campaigns, ensuring consistent branding and messaging across online and offline channels in accordance with KPIs.
• Facilitate and execute communication strategies, producing compelling marketing collateral including print, radio, digital, social, and out‑of‑home (OOH) advertisements.
• Monitor budget and return on investment (ROI) of all campaigns.
• Coordinate marketing budgets and ensure cost‑effective execution of campaigns.
• Assist and support communications with external vendors and agencies to deliver quality marketing materials on time.
• Facilitate conceptualization of brand initiatives, including festive campaigns and other branding exercises.
• Structure potential partnerships and collaborations with external parties.
• Monitor and report results and ROI of all brand initiatives.
• Collaborate with cross‑functional teams to coordinate and execute group marketing initiatives to enhance brand visibility and drive sales.
• Facilitate conceptualization and execution of events, roadshows, or brand collaborations.
• Collaborate with cross‑functional teams to facilitate and execute brand and / or property award submissions.
• Craft engaging narratives in English and Bahasa Malaysia that reflect the Tropicana brand and support content creation across multiple platforms.
• Implement all relevant policies, procedures, and work instructions as defined in the Company’s Quality Management System.
• Perform any other duties as assigned by management.

Job Requirements

Application Questions

About the Company

Tropicana is a pioneer in resort‑style home concepts with a strong track record in residential and commercial developments. The company operates across Property Investment, Property Management, Investment Holding and Manufacturing, and was listed on the Main Board of Bursa Malaysia in 1992. In 2019 and 2020 Tropicana received multiple awards including Best Property Developer and BCI Asia Top 10 Developers, extending its reach beyond the Klang Valley to prime locations in Penang, Johor Bahru, Negeri Sembilan, and Sabah.

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