Data Analytics Lead

Overview Location : Remote

Employment Type : Full-Time

About Us : We are a fast-growing continuous education company with multiple brands in the e-learning and certification space. Our mission is to provide high-quality, accessible courses for professionals across industries. We’re looking for a

Data Analyst Lead

who can dig into our marketing and traffic data, uncover insights, and deliver clear, actionable reports to leadership.

What You’ll Do

Collect and consolidate marketing and traffic data across Google Ads, Microsoft Ads, SEO, social media, and web analytics platforms

Analyze campaign performance, ROI, conversion funnels, and channel effectiveness to identify growth opportunities

Build dashboards and reports (weekly, monthly, quarterly) that make complex data easy for leadership to understand

Translate data into clear recommendations that influence marketing spend, campaign strategy, and business decisions

Monitor KPIs such as CPC, CTR, ROAS, SEO rankings, conversion rates, and customer acquisition cost

Collaborate with the Marketing, Sales, and Finance teams to align insights with company goals

Proactively highlight risks, inefficiencies, and new opportunities for optimization

What We’re Looking For

5+ years of experience in marketing analytics, business intelligence, or related role

Strong knowledge of digital marketing metrics and performance measurement

Proficiency in analytics and visualization tools (Google Analytics / GA4, Looker Studio, Tableau, Power BI, Excel / Google Sheets, SQL)

Experience working with paid search, SEO, social, and affiliate marketing data

Excellent communication skills — ability to turn data into clear stories for executives

Detail-oriented with strong problem-solving skills

Nice to Have

Experience in the e-learning, SaaS, or B2C digital marketing space

Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, etc.)

Knowledge of statistical modeling or predictive analytics

Why Join Us?

Opportunity to influence marketing strategy and executive decision-making

Work with a leadership team that values data-driven insights

Competitive salary and performance-based bonuses

Flexible remote work environment

Growth opportunities in a company expanding through innovation and acquisitions

If you’re passionate about using data to drive smarter marketing decisions and want to make an impact in a growing education company, we’d love to hear from you!

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