Marketing & PR, Assistant Manager

Job Description

Work closely with the Marketing team to execute creative and effective marketing strategies to achieve business objectives.

• Support Departmental Head in formulating and monitoring advertising & promotional activities, including brand building and implement marketing strategies.
• Design and execute advertising plan, budget and expenditure.
• Liaise with Supplier and Printers for promotional materials and publications, prepare POP and organise promotional activities.
• Prepare project proposals and annual marketing plan.
• Liaise with advertising agencies for all above-the-line ( ads, magazines, billboards, radio ads) and below-the-line (newsletter, posters, buntings, souvenirs).
• Conduct market research and analysis to determine the effectiveness of promotional activities and to monitor changes in market conditions and competition.
• Handle the company's social media platforms, ie. Facebook, Instagram and Webpage.
• Liaising with influencer / KOL for the social media engagement & posting monitoring
• Work closely with the Sales & Operations team to execute creative and effective strategies to achieve business objectives
• Evaluate & compiling the promo feedback of all campaigns.
• Packing & distribution related marketing collateral / POP to reach retail shop prior to campaign start

Job Requirements