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Manager, Public Relations

Manager, Public Relations

MR DIY MalaysiaSeri Kembangan, Selangor, Malaysia
11 days ago
Job description

Responsibilities

  • Strategic PR Planning : Develop and execute the company’s public relations strategy, focusing on enhancing brand image, increasing media visibility, and supporting the business objectives of MR D.I.Y.
  • Media Relations : Cultivate and maintain strong relationships with local, regional, and national media outlets. Secure positive media coverage through proactive media outreach, press releases, and interviews.
  • Corporate Communications : Act as the primary spokesperson for MR D.I.Y., managing all external communications, including press releases, speeches, and public statements, while ensuring alignment with the company’s messaging and values.
  • Crisis Communications : Lead the development and execution of crisis communication plans to protect the company's reputation and mitigate potential risks.
  • Campaign & Event PR Management : Oversee PR efforts for new store openings, product launches, corporate events, and marketing campaigns, ensuring they receive appropriate media attention and align with overall company strategies.
  • CSR & Community Engagement : Support MR DIY Foundation's corporate social responsibility (CSR) initiatives and community outreach programmes, ensuring alignment with MR D.I.Y.’s values, and contribute to the company’s public perception as a responsible and customer-focused brand.
  • Influencer & KOL Partnerships : Develop partnerships with influencers, key opinion leaders (KOLs), and community figures to enhance brand reach and visibility.
  • Monitoring & Reporting : Track media coverage and public perception of MR D.I.Y., providing reports and analysis on the effectiveness of PR initiatives. Adjust strategies based on key metrics and insights.
  • Internal Communications Support : Work closely with HR and internal communications teams to ensure consistent messaging within the organisation and support internal campaigns that enhance employee engagement.

Job Requirements

  • Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
  • Minimum of 5-8 years of experience in public relations, corporate communications, or media relations, ideally within the retail, FMCG, or home improvement industries.
  • Experience in managing high-impact PR campaigns and working with large-scale organizations is preferred.
  • Strong communication, writing, and editing skills in both English and Bahasa Malaysia.
  • Proven media relations expertise, with an established network of media contacts in Malaysia.
  • Solid understanding of digital PR, social media, and influencer engagement.
  • Strong crisis communication skills and ability to manage sensitive issues.
  • Proficiency in measuring and reporting PR effectiveness.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Seniority level

  • Mid-Senior level
  • Employment type

  • Full-time
  • Job function

  • Marketing
  • Industries

  • Retail
  • #J-18808-Ljbffr

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    Manager • Seri Kembangan, Selangor, Malaysia

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