Digital Marketing Executive

Company Description

Pap

erballad & Co. is a professional UX strategy & content marketing agency that helps brands connect to their target audience by making it feel human again. We focus on expanding brand reach with quality products and a strong digital presence. Based on strategy, we assess, implement, and optimize tailored marketing strategies to drive engagement and growth. At Paperballad&Co. we set the standard for brands that care.

Role Introduction

Do you see the algorithm as a puzzle to be solved? Are you the type who notices pattern shifts in engagement before most even see the trend? When you open Instagram, Xiao Hong Shu or TikTok, are you already thinking, "How can I turn this into a campaign?"

We're not looking for a "scheduler." We're looking for a strategic operator—someone who blends performance with creativity, data with instinct, and isn't afraid to break the rules to bend the algorithm.

This isn't just about posting content. This is about building brands that own the conversation, set the pace, and turn social channels into pipelines for attention, trust, and growth.

Your Mission :

Turn noise into narrative. Build communities. Create momentum. Be the engine that turns strategy into influence and influence into conversions..

What You'll Do :

• Own and manage multiple brand accounts across Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts
• Develop platform-specific strategies that align with brand positioning and business goals.
• Work closely with creators, editors, and strategists to turn raw content into scroll-stopping assets.
• Write thumb-stopping captions, CTAs, and community-building responses that sound like the brand's best friend.
• Track and optimize based on metrics that matter : reach, saves, shares, CTR, comments, retention, and conversions.
• Create and manage content calendars with precision, speed, and adaptability.
• Stay 10 steps ahead on social trends, platform changes, and best practices—and be ready to test new ideas before they're mainstream.
• Coordinate launches, drops, and campaigns with agility and obsession over detail.

What You'll Need :

Why Join Us?

If you've ever said, "I could've done that better"—this is your chance to prove it.