Associate Managing Consultant, Advisors & Consulting Services, Marketing

Overview

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution.

The Advisors & Consulting Services group has five specializations : Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Responsibilities

• Manage deliverable development and multiple workstreams on projects across a range of industries and problem statements.
• This role blends traditional marketing expertise with advanced AI-driven capabilities to deliver personalized, data-informed, and scalable marketing strategies. The professional is expected to operate at the intersection of creativity, data, analytics, and technology.
• Responsible for leading and integrating, managing, and optimizing internal and external marketing technology (MarTech) stack to enable insights and data-driven, automated marketing strategies that drive business impact.
• Manage working relationships with client managers and act as a trusted and reliable partner.
• Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns. Analyze consumer behavior, market trends, insights, and large datasets to personalize marketing efforts.
• Design and implement AI-enhanced marketing strategies that align with business goals.
• Use predictive analytics and machine learning models to forecast customer behavior and campaign performance, and leverage AI to create hyper-personalized experiences across digital touchpoints.

Team Collaboration & Culture

Qualifications

Basic qualifications

Preferred Qualifications

Corporate Security Responsibility

Job Details

Note : This refined description focuses on the Associate Managing Consultant, Advisors & Consulting Services - Marketing role and removes unrelated postings and boilerplate content.

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