Associate Managing Consultant, Advisors & Consulting Services, Marketing

Overview

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. The Advisors & Consulting Services group has five specializations : Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. Responsibilities

Manage deliverable development and multiple workstreams on projects across a range of industries and problem statements. This role blends traditional marketing expertise with advanced AI-driven capabilities to deliver personalized, data-informed, and scalable marketing strategies. The professional is expected to operate at the intersection of creativity, data, analytics, and technology. Responsible for leading and integrating, managing, and optimizing internal and external marketing technology (MarTech) stack to enable insights and data-driven, automated marketing strategies that drive business impact. Manage working relationships with client managers and act as a trusted and reliable partner. Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns. Analyze consumer behavior, market trends, insights, and large datasets to personalize marketing efforts. Design and implement AI-enhanced marketing strategies that align with business goals. Use predictive analytics and machine learning models to forecast customer behavior and campaign performance, and leverage AI to create hyper-personalized experiences across digital touchpoints. Team Collaboration & Culture

Develop sound business recommendations and deliver effective client presentations. Plan, organize, and structure own work and that of junior project delivery consultants to generate marketing strategies and insights, and prepare presentations. Lead team and external meetings, and lead or co-lead project management. Collaborate with internal Mastercard stakeholders including Product and Business Development to build the firm's intellectual capital and solution development. Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants. Qualifications

Basic qualifications

Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields : marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities / campaigns, media management and planning, direct response marketing. Experience managing tasks or workstreams in a collaborative team environment with third parties. Experience managing clients or internal stakeholders, and vendors. Advanced Word, Excel, and PowerPoint skills. Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment. Ability to communicate effectively in English. Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs. Preferred Qualifications

Additional marketing experience in one or more of the following fields : marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making, marketing content, usability labs and experience research, print production management. Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors. Experience with data visualization tools (e.g., Tableau, Power BI). Experience developing and implementing solutions and measuring impact on clients' business. Experience coaching junior delivery consultants. Relevant industry expertise and / or experience in product, sales, or marketing technology. MBA or master’s degree with specialization in marketing or digital (not required). Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must : Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. Job Details

Seniority level : Mid-Senior level Employment type : Full-time Job function : Consulting, Information Technology, and Sales Industries : Financial Services, IT Services and IT Consulting, and Technology, Information and Internet Note : This refined description focuses on the Associate Managing Consultant, Advisors & Consulting Services - Marketing role and removes unrelated postings and boilerplate content.

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