Principal Brand Manager

Direct message the job poster from Eastern Decorator Group of Companies

Are you a strategic thinker with a passion for building and growing brands?

We are looking for a Principal Brand Senior Manager to lead our brand strategy, marketing direction, and overall brand health across multiple markets.

In this role, you will take ownership of research, strategy, merchandising, store development, and marketing communications — driving growth, market share, and brand loyalty.

What You'll Do

• Lead brand research and analyze market trends, competition, and performance.
• Define brand direction, DNA, and guidelines to ensure consistency across markets.
• Develop and execute branding and marketing strategies that grow sales and strengthen market share.
• Oversee merchandising and product development in close collaboration with R&D and merchandising teams.
• Work with store development teams on visual merchandising, fit-out, and renovation guidelines.
• Partner with marketing communications to deliver impactful campaigns and events.
• Monitor and evaluate brand performance, ensuring alignment with commercial goals.

What We're Looking For

Seniority level

Employment type

Job function

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