Product Marketing & Engagement Lead

JOB SUMMARY

The Employees Provident Fund (EPF) safeguards the retirement savings of millions of Malaysians and is committed to delivering excellent services to our members. As a Product Marketing & Engagement Lead, you will be responsible for strategizing, planning, executing, monitoring, and analyzing all product marketing campaigns.

You will lead member engagement initiatives using platforms such as Insider and other marketing automation tools, executing data-driven campaigns and workflow automation to enhance member experiences throughout their lifecycle. This role also involves overseeing marketing budget management, media planning, and product awareness.

You will work closely with cross-functional teams to deliver impactful, compliant campaigns aligned with EPF’s governance and PDPA standards, guided by our core values of Progressive, Empathy, Teamwork, and Integrity.

JOB RESPONSIBILITIES

• Campaign Execution & Monitoring : Set up, execute, and track digital marketing campaigns across email, SMS, WhatsApp, push notifications, social media, web, and app channels, ensuring accuracy and timeliness.
• Workflow Automation : Support the development and maintenance of automated workflows for member onboarding, retention, and re-engagement, aligned with lifecycle marketing goals.
• Data & Segmentation : Manage and validate customer data to build accurate audience segments for personalised messaging, while ensuring compliance with PDPA and governance standards.
• Funnel Analysis & Optimisation : Analyse member journeys across digital touchpoints using Google Analytics and Insider; identify drop-off points and recommend improvements.
• Testing & Optimisation : Conduct A / B and multivariate testing; monitor campaign KPIs (open rates, click-through rates, conversions, adoption rates), and refine campaigns accordingly.
• Content Development : Assist in developing creative and informative campaign content tailored to different segments and lifecycle stages.
• Collaboration : Work closely with marketing, analytics, product, IT, CX teams, and external vendors to ensure campaigns are delivered effectively and on time.
• Reporting & Insights : Prepare campaign performance reports, highlight insights, and propose optimisation strategies for continuous improvement.
• Innovation & Learning : Stay updated with marketing automation trends, tools, and best practices, and contribute ideas to strengthen EPF’s digital engagement strategies.
• Strategic Planning : Designing a master product marketing calendar in collaboration with product owners and Regional Directors.
• Go-to-Market Strategy : Developing and recommending comprehensive go-to-market strategies, including marketing plans and budget proposals for management approval.
• Agency Management : Leading, managing, and reviewing the performance of third-party partners such as creative agencies, media owners, social media influencers, and other marketing-related vendors.

JOB REQUIREMENTS

JOB STATUS

Permanent

All applications are strictly CONFIDENTIAL and only shortlisted candidates will be called in for interview. Applications are deemed UNSUCCESSFUL if there is no feedback from the EPF 2 MONTHS after the closing date of the advertisement.

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