Content Strategist

DigitalMalaysia, Malaysia

30+ days ago

Job description

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We're looking for a hybrid thinker who moves comfortably between spreadsheets and storyboards. You will blend quantitative insight, qualitative curiosity, and impeccable language skills to craft content strategies that outperform in search, resonate with humans, and satisfy complex clients requirements. You will also find yourself directing copy and design specialists while collating requirements from clients in multiple time zones.

Campaign Concept & Pitch Leadership

Spearhead the ideation and packaging of integrated advertising / marketing campaign concepts typical of Agency-of-Record pitches
Co-lead pitch development with a creative strategist and / or direct a graphic designer to produce decks, mock-ups, and spec ads
Present concepts to clients, articulating strategic rationale, creative hooks, and success metrics

Data-Led Trend Analysis

Mine traffic, engagement, and conversion datasets

Build / maintain Excel & Google Sheets dashboards; slice data via pivot tables, formulas, and basic VBA / query functions

Translate numbers into narrative insights that guide topics, formats, and distribution

SEO & LLM-O

Drive keyword research, clustering, and intent mapping

Optimise content for both classical SEO factors and modern LLM-oriented retrieval (structured data, embeddings, promptable snippets)

Qualitative & Competitive Research

Systematically audit competitor blogs, thought-leadership, and social channels

Synthesise best practices and white-space opportunities into actionable recommendations

Primary Field Research

Design and run interviews, focus groups, and online surveys to uncover audience pain points and lexicon

Turn raw verbatims into personas and messaging frameworks

Editorial Leadership

Own the content calendar and production workflow

Brief, coach, and QA a network of writers, editors, and designers

Uphold tone-of-voice and style guidelines

Client & Stakeholder Management

Extract objectives from sometimes vague or conflicting client inputs

Present insights and strategy in clear, persuasive English

Iterate quickly to align multiple viewpoints

Cross-Functional Problem Solving

Step beyond content when needed - e.g., help debug analytics tags, propose funnel experiments, or suggest product copy tweaks

Requirements

3 to 6 years in content strategy, growth marketing, or related field

Advanced Excel / Google Sheets; comfortable with basic SQL or BI tools is a plus

Demonstrated experience in SEO and LLM-optimised content

Proven track record running competitor audits and audience research

Exceptional, native English writing & editing; portfolio required

Experience managing writers (in-house or freelance) and coordinating cross-functional teams

Client-facing background with aptitude for clarifying ambiguous requirements and negotiating priorities

Familiarity with CMS, analytics platforms (GA4, Search Console), and marketing tech stacks

Intellectually curious and comfortable solving open-ended problems that extend beyond pure content

Benefits

Salary / Location

S$4,000 to S$8,000 per month

Fully remote

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting

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Content Strategist • Malaysia, Malaysia

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