Content Marketing Specialist (B2B)

We are a digital health therapeutics company operating across SEA, focused on the intersection of mental health and physical chronic diseases. We combine behavioral science, psychology, data science, and digital design to help companies, healthcare providers, and ultimately, people on achieving a healthier lifestyle.

Responsibilities :

• Collaborate with the marketing team to develop a comprehensive B2B content marketing strategy aligned with the company's goals, target audience, and brand positioning.
• Create high-quality, engaging, and informative content for various B2B channels, including articles, blog posts, white papers, case studies, e-books, infographics, website pages, and more.
• Stay updated with the latest trends, news, and developments in the health and wellness industry, specifically within the B2B landscape, and conduct market research to identify content opportunities and provide insights for content creation.
• Optimize content for search engines, conduct keyword research, implement on-page SEO best practices, and optimize content structure and formatting.
• Plan and execute content distribution strategies across various B2B channels, such as industry publications, online forums, social media platforms, email campaigns, and partnerships, to increase brand exposure and reach the target audience.
• Collaborate with the Business Development team to develop content assets that support lead generation efforts, such as landing pages and email campaigns.
• Prepare monthly reports and analyze content trends to optimize content strategies and improve campaign effectiveness.
• Develop and build thought leadership content written from the specific point of view of executives and subject matter experts.
• Turn data and research into compelling narratives that establish a company’s expertise and viewpoints.
• Work closely with the Marketing team to develop content roadmaps with topics that create demand and engage buyers at each stage of the buyer journey, and ensure that the designs align with the needs of its target audience.

What we’d love to have for the role :

Benefits :

Our Culture :

Our People :

We're a diverse group of Scuba Divers, Cooks, Travelers, and Enigmatologists (you might need to Google that!), Video Gamer heroes, Movie Buffs, Readers, Swimmers, Board Gamers, Music Lovers, and every other variety of people. You'll find a friend in someone here!

Working with state-of-the-art AI technologies and the latest tools, you'll be learning from industry experts in a practical data-driven business environment. Bring your ideas, see them come to life, and impact our business and the people we serve.

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