Route to Market Manager (FMCG)

Route to Market Manager (FMCG)

A well-established player in the FMCG industry is currently looking for a talented Route-To-Market Manager!

Your new company

Our client is a well-established player in the FMCG industry, particularly in the beverage sector. It holds a strong market presence in Malaysia and Southeast Asia, distributing both global and homegrown brands. Backed by a global group, the company offers stability, career growth, and opportunities to work on innovative products in a competitive market. They are currently looking for a talented Route-To-Market Manager to join their dynamic team.

Your new role

• Formulate and execute comprehensive RTM strategies to meet company goals, including market expansion, revenue growth, and cost efficiency.
• Create new distribution channels and alternative RTM strategies to boost market penetration and efficiency.
• Identify, onboard, and nurture new distributors in targeted regions to expand market reach and optimise distribution coverage.
• Set distributor KPIs and manage performance through regular evaluations and coaching to maximise productivity and service levels.
• Work closely with the sales leadership team to develop and implement sales plans that align with RTM strategies.
• Develop and monitor key performance indicators (KPIs) to evaluate RTM effectiveness, distributor performance, and overall channel efficiency.

What you'll need to succeed

At least 8–10 years of experience in route-to-market, sales management, sales operations or distributions with at least 3-5 years of distributor management experience in the FMCG industry.

Proven track record in planning and executing route-to-market strategies and developing distribution channels.

Strong leadership skills.

Motivated and strategic thinker with strong analytical skills.

What you'll get in return

Attractive remuneration package and benefits.

Strong career progression opportunities within sales and operations.

Opportunities to work with regional teams.