Manager - Growth Marketing (SME & Mid-Market)

Razorpay was founded by and Harshil Mathur in . Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.

We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).

About the Role

We’re looking for a hands-on, creative Growth Hacker to drive merchant acquisition and reduce churn across SME and mid-market segments in Singapore and Malaysia . In this high-impact role, you'll design and execute campaigns that generate sales-qualified leads (SQLs) and improve merchant activation and retention .

You’ll work closely with the sales, onboarding, and product teams to own the entire journey — from prospecting to post-onboarding communication — and play a key role in building scalable demand generation engines in a fast-paced payments environment.

Roles & Responsibilities

• Plan and run targeted growth campaigns to acquire SME and mid-market merchants , with a focus on driving qualified leads that convert to transacting accounts.
• Own digital performance marketing (Google, Meta, LinkedIn, etc.), continuously testing and optimising for lead quality and conversion.
• Lead merchant marketing communication — design email journeys, nudges, and lifecycle campaigns to help new merchants activate and start transacting.
• Collaborate with the sales team to define Ideal Customer Profile, build tailored campaigns, and improve lead-to-merchant conversion.
• Support on-ground marketing initiatives such as SME events, industry fairs, and association partnerships that generate demand.
• Work closely with onboarding and support teams to identify drop-off points and create re-engagement campaigns that reduce churn.
• Develop dashboards and reports to monitor SQLs, activation rates, cost per lead, and conversion to MTUs.
• Build and maintain scalable growth playbooks and reusable campaign assets.

Mandatory Qualifications