Senior Marketing Executive
PEOPLElogy BerhadKuala Lumpur, Kuala Lumpur, Malaysia8 hours ago
Job descriptionLead end-to-end execution of digital and offline campaigns, including concepting, content planning, budgeting, and reporting. Coordinate with internal teams (Product, Sales, Content, Social) to ensure cohesive campaign rollouts. Monitor performance and optimize campaigns to improve leads, conversions, and ROI. Oversee content calendars, ensuring timely posting across platforms (FB, IG, TikTok, LinkedIn). Review and refine marketing content, copywriting, visuals, and social media assets. Manage community engagement (comments, enquiries) to improve lead quality and customer experience Maintain brand consistency across all marketing materials and public communications. Work with designers, agencies, videographers to deliver impactful creatives. Contribute to storytelling strategies that strengthen PEOPLElogy’s brand image. Monitor and analyze overall campaign performance across digital and offline channels. Review social media and content performance to identify trends, strengths, and gaps. Prepare clear reports with insights and recommendations to improve future campaigns. Maintain weekly / monthly dashboards and performance summaries for management. Work closely with the Sales and Product teams to align marketing plans with programme priorities. Coordinate with external partners, vendors, agencies, and media owners. Prepare and provide clear event briefs to the Events Team, including objectives, key messages, target audience, programme flow, creative requirements, and promotional plans. Support events, webinars, roadshows, and partnerships when needed. Degree in Marketing, Communications, Business, or related field. Minimum 4–5 years experience in marketing Strong understanding of digital marketing (social ads, performance metrics, content strategy). Good command of English and Bahasa Malaysia. Creative, analytical, and comfortable managing multiple projects. Experience with paid digital advertising (Meta, TikTok, Google Ads). Familiarity with CRM systems, marketing automation, or analytics tools. Basic design / video editing knowledge. Experience managing influencers or partnerships. Opportunity to drive marketing for impactful national upskilling programmes. Collaborative and fast‑paced working culture. Competitive salary and performance incentives Mid‑Senior level Full‑time Marketing and Sales Business Consulting and Services
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Reports To : Head of Marketing / Assistant Marketing Manager
We’re looking for a driven and strategic Senior Marketing Executive to strengthen PEOPLElogy’s brand presence and support the growth of our training and scholarship programmes. This role suits someone who’s hands‑on, analytical, and comfortable leading campaigns from planning to execution.
Key Responsibilities
- Support the development of annual and quarterly marketing plans aligned with business goals.
- Identify market trends, audience insights, and competitor activities to guide campaign direction.
- Propose creative marketing angles for PEOPLElogy products
Campaign Management
Content & Social Media Management
Branding & Creative
Data Analytics & Reporting
Stakeholder Collaboration
Requirements
Bonus Skills (Nice to Have)
What We Offer
Seniority level
Employment type
Job function
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Senior Marketing Executive • Kuala Lumpur, Kuala Lumpur, Malaysia
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