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Performance Marketing

Performance Marketing

Synergy XYZPuchong, Selangor, Malaysia
11 hours ago
Job description

Overview

The Role : Strategic Planner & Performance Driver

We are looking for a results-driven Performance Media Strategist (also known as Media Strategist or Digital Planner) to join our team. This role is crucial for maximizing client ROI by translating business objectives into high-performing digital advertising campaigns. You will own the media lifecycle, from pitching and proposal creation to hands-on ad execution, daily optimization, and performance reporting.

Responsibilities

  • Media Strategy & Pitching (The Architect)

Lead media proposal development based on client business objectives, requirements, and budget.

  • Design the complete media journey, proposing optimal channels (Google, Meta, TikTok), strategy, and media plans.
  • Define clear, achievable KPIs and prepare comprehensive budget allocations to ensure proposals are competitive and client-focused.
  • Capture, refine, and finalize proposals based on internal and client feedback, ready for pitch presentation.
  • Client Onboarding & Execution (The Executor)
  • Own the client onboarding process, confirming alignment on objectives, budget, KPI, and project duration post-proposal.

  • Serve as the primary client liaison, securing necessary ad account access and gathering monthly product focus information.
  • Develop detailed Content & Media Plans, defining content pillars, format, objectives, and specific media strategies.
  • Coordinate with the production team, providing clear content direction, ideation, and key messaging.
  • Manage client feedback and approvals for both content and media plans to ensure timely launch.
  • Performance Management & Optimization
  • Execute hands-on ad setup (objective, budget, targeting, placement) with rigorous quality checks.

  • Perform daily campaign monitoring and rapidly optimize performance when results deviate from expectations.
  • Provide urgent responses to client inquiries, ad-hoc tasks, amendments, and media-related dilemmas.
  • Propose new services and strategic solutions to clients to foster long-term account growth.
  • Reporting & Collaboration (The Analyst)
  • Prepare comprehensive monthly performance reports for each client / brand according to strict timelines.

  • Provide actionable insights and data-driven recommendations for campaign improvement during internal and client review meetings.
  • Coordinate weekly work-in-progress meetings and monthly performance reviews with the HOD and Media Team Lead.
  • Maintain strong inter-departmental collaboration to ensure seamless project execution.
  • Qualifications

    What You MUST Have

  • Bachelor’s Degree in Digital Marketing, Business Administration, Communications, or related field, or equivalent practical work experience.
  • Minimum 3–5 years of progressive experience in digital ads planning, media strategy, or performance marketing, ideally within an agency environment.
  • Proven work experience as a Performance Marketing / Media Strategist or equivalent.
  • Hands-on expertise in major social media and ad platforms (Meta, Google, TikTok, etc.).
  • Strong understanding of digital analytics software (Google Analytics, ad servers, etc.).
  • Excellent written and verbal communication skills in both English and Bahasa Malaysia.
  • Highly organized, details-oriented, and a critical thinker with strong time management skills.
  • Bonus Points

  • Experience in leading and managing various cross-department teams.
  • Extensive client servicing experience and strong interpersonal skills.
  • Proficiency in Mandarin is a plus.
  • Willingness to travel for client meetings or briefings when necessary.
  • Why You Should Join Our Team

    Impact & Ownership : Directly influence client ROI by designing, executing, and optimizing high-budget performance campaigns across diverse industries.

    Growth & Challenge : Engage in a fast-paced agency environment where you are constantly adapting to new digital technologies and media platform changes.

    Strategic Role : Move beyond just execution—you will be the strategic voice leading media planning and pitching for our key clients.

    Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Analyst, Advertising, and Strategy / Planning
  • Industries : Advertising Services, Marketing Services
  • #J-18808-Ljbffr

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    Performance Marketing • Puchong, Selangor, Malaysia

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