Brand Manager / Assistant Brand Manager - Somersby & Beyond Beer

Brand Manager / Assistant Brand Manager - Somersby & Beyond Beer

Join to apply for the Brand Manager / Assistant Brand Manager - Somersby & Beyond Beer role at Carlsberg Group

Optimising and securing the long-term value of the brands; developing and implementing strategic and tactical marketing initiatives which translates into brand profitability and volume; as well as identifying new opportunities for future brand growth.

Responsibilities

• Prepare the annual brand strategy / plans to ensure the achievement of the overall commercial objectives and strategy
• End-to-end brand innovation / campaigns from ideation, conceptualisation to launch
• Develop the digital marketing strategy and platforms
• Ensure marketing activities is in accordance with the agreed brand positioning strategy
• Implement marketing initiatives to achieve objectives of the brand
• Continuously evaluate and develop the position of the brand
• Responsible for managing marketing budget for the brand
• Identify and analyse market reactions & results of marketing activities
• Drive effective communication with all stakeholders (Sales, Supply Chain, Group Communications) and partners (agencies)

Requirements

Job Details

Workplace : Shah Alam, MY

Working Time : Monday - Thursday 8 : 15am - 5pm, Friday 8 : 15am - 4pm

We regret to inform only shortlisted candidates will be notified.

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